If you can devote an appropriate amount of time and energy to the platform, you’ll be able to create engaging, shareable content for your growing audience. You’ll also need to define your brand’s goals and plan for how video can specifically help you achieve these. You’ll need to set aside time to plan, film, edit, market, and analyze your content on a consistent basis. Unlike other social networking platforms, YouTube exclusively hosts video content. Great! Now, you’ll need a YouTube Marketing strategy to help you identify goals, decide on video topics, and properly promote your brand on your new channel.īefore we dive in, it’s important to note that maintaining a YouTube channel takes a lot of time and planning. Hopefully, Google is working toward merging the two and we'll be able to move forward with one solution.So, you’ve decided to create a YouTube channel.

Unfortunately, your music library and playlists remain separate in the two services.

It's included! If you sign up for YouTube Music or YouTube Premium, you also have access to Google Play Music's full capabilities. YouTube Premium is priced a little higher than YouTube Music, costing $11.99 (AU$14.99, £11.99) per month. You also gain the ability to download YouTube videos for offline viewing. and an ad-free YouTube experience and access to YouTube Original content. YouTube Premium includes everything included in a YouTube Music subscription - ad-free streaming, downloadable content, background playback, etc. The ad-free YouTube service is now called YouTube Premium. There's an app for iOS and Android users, as well as a dedicated website for desktop listening. A free, ad-supported plan, and a $9.99 (AU$11.99, £9.99) plan for those who want background playback, and the ability to download music without ads. There are two different two different plans. Users can sign up, stream music, or watch music videos on YouTube, all within the app.

Think of YouTube Music as a competitor to Spotify or Apple Music.

But here's the deal: Google has too many names for too many services, making all of this very confusing.

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